White Coneflower Posted on July 7, 2012 by Axie Reply The genus name Echinacea is derived from the greek word for sea urchin (echino), referring to the spiny center! (In the native plants area at Elm Bank.) Coneflower (Echinacea) Share this:Click to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Click to share on Pinterest (Opens in new window)